Friday 14 October 2016

Tips for Online Real Estate lead generation in India

The most important reason for starting information sharing through online platforms is to educate the internet savvy home buyers. Real Estate trends to practices and transformations, all information nowadays are provided through the online platform. India, like any developed nations has indulged into online marketing when it comes to Real Estate industry. Real Estate marketing ideas have been proven to be excellently effective in lead generation and nurturing as well. On the other hand, home buyers are also increasingly looking up properties on the internet before starting their 'on ground' visits.
Real Estate marketing 


Right lead generation through digital platform in Indian Real Estate must be done by:

  • Researching and understanding the profile of home buyer and seller leads that are successfully converted into sales. 
  • Absorbing the statistics in order to understand the consumer market segment for the specific local market, particular property and the builder brand.
  • Interviewing the buyers and sellers from the customer database for finding out their buying and selling habits. This understanding must be used to cultivate incoming online leads.
  • Training must be provided accordingly in order to encompass the various aspects of lead generation and conversion.



50% of online leads will never convert into sales for at least 12 to 24 months. So, setting up a process offering insight into the buying/selling process for a full two years, is utmost necessary.
While all are experiencing a tough economic period and a slowdown in the Real Estate market all over the country, it is the right time to clear the leads that have been struggling in a lead management system. Those unnecessary occupying in your hope list at the end of each month, organise and purge those leads. Therefore, it’s necessary to build a simple and intuitive lead capture and management system and create consistency in the online as well as offline communication. Become a listener rather than a mere real estate solution provider. Through a complete solution providing activity the Real Estate lead generation in India can be successfully implemented.

Talk to us to know more about Digital marketing and layout or visit our blog for more information on digital marketing for real estate businesses.

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